New Concept Restaurant by AKP fotografer makanan
Albert Kurniawan Photography had and offer from a Branding Consultant for Restaurant to create a new concept for a restaurant in Bogor. We Accepted the challenge and did a complete serious of meeting with the agency team as well the chef and owner. As we understand the concept of the new brand, we created a new approach for styling the product to support the branding concept.
Cheerful, young and trendy concept is what we want to project in this food presentation. AKP, fotografer makanan shoot with this principal in styling the product presentation and making the lighting feel. Bright feel, smart and casual was injected in the mood and feel. Colourful props and dynamic setting was put in table.
Learning the target market and branding position, we take the stylist with cautious. Making a style to attract young adult was what we aimed for. The funkiness of the props was purposely arranged to get the attention. Showing the content of each product in detail was becoming our concern. Taking for the food shoot was 3 days sessions, and for desserts and drinks took another 3 days.
Making a concept image for a new restaurant concept takes time. We have done many projects together with agency and owner in creating brand image for new concept restaurant: Boogie, Dapoer Item, Nom Nom Resto, Toridoll Yakitori, Bhinneka, Negia, Yuki, It’s Mie